This collection dedicates itself to a sacred heritage; one of inspired mystery and mastery of perseverance: the tale of Al-Dana and the Pearl divers. Legacies of a vision far beyond chasing the fruits of the sea; it is one of sacrifice and unity, blind faith and wisdom, leadership and unresigned longing. It is the art of a trade that precedes and defies the superficial means of successes today.
Hub series : Winter '18 drop now available
We have released our iconic Hub sweater in two new colorways for the winter. The hoodie, which is characterized by having the Arabic word for 'Love' embroidered on the chest, is now available in a Navy Blue and Forest Green colorway.
Transience by Ali Shehaabi
Dubai based Photographer Ali Shehaabi explores the 'Time in between generations and spaces' in the Transience editorial which features our Pastel Pillars T-shirt.
Ali uses the city of Dubai as a back drop to narrate that, 'what once was no longer is, and what is going to be is yet to come'. This is a city for the transient; it embraces the ambiguities of impermanence. As for those living in it; we're left in between a longing for nostalgia and an eagerness for futurism.
We represent the generation inbetween.