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'In a dimly lit room, clothing designer Farrukh Ershad pulls out his notebook filled with doodles made on various flights and train rides. He rips out a page and pins it on the wall for a more precise perspective. After scrutinizing and then adjusting every symbol, motif, and letter that doesn’t satisfy his critical, artistic eye, he selects garments to pair each design with and decides on which color schemes to use. 5ive Pillars has transformed into much more than just a clothing line; it’s become a platform for customers to express themselves in a way that people of all...

Founder Farrukh Ershad sits down with Redbull TV's Kyle to go over Sacred Threads in their latest series Social Fabric. Watch the full video here.

'As with most startup stories, designer Farrukh Ershad can pinpoint the particular conversation that birthed the idea for 5ivepillars, his Muslim streetwear brand. It was back in 2012, while he was hanging out in his cousin’s room, that a brainstorming session eventually led to an actual business venture, driven by a religious message...' Read the full article here.